"All Eyes on Cash" - Part 1

The Consumer perspective

Why online shops should keep an eye on cash right now

For umpteen millions of consumers, cash remains one of the most popular payment options worldwide. This white paper looks at selected studies on this subject and lists several reasons why online merchants will increase their revenue when they offer cash payment options in their checkout process.

The first part of "All Eyes on Cash" looks at the consumer perspective. It shows why people around the world are still using payment in cash more than any other payment option and why it makes sense for merchants to also offer them the opportunity to pay in cash online.

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