Paysafecash expansion: which country comes next?

Asked about shopping online, 53% of Bulgarian people say they would buy more on the Internet if it was safer. 56% of them admit they would like to pay with cash if they had this opportunity.² Bearing in mind that the annual growth of the eCommerce market lays at almost 16%³, the importance of offering a wide range of payment options cannot be ignored.

eCash payment methods are especially preferred: 56% of Bulgarian citizens do not feel comfortable when disclosing their financial details.⁴ Especially now, in times of crisis, business should be aware of the consumer preferences.

Why? The answer is simple: Integration of eCash into payment systems could be another incentive for those 12% of Bulgarian consumers who made their first online purchase ever because of Covid-19.⁵ Giving them a wide spectrum of different payment options means not only a potential win of new customers but also financial inclusion of those who, due to not having a bank account or a credit card, could not benefit from the convenience and simplicity of eCommerce.

The local Bulgarian payment provider EasyPay understood the need. After seven years of a successful cooperation with the leading prepaid eCash solution paysafecard, EasyPay has now started a new journey with Paysafecash. At more than 300 points of sales, Bulgarian people can pay in cash for the purchases they have made online: conveniently, quickly, and safely – without sharing any financial data.

Are you interested in the new opportunities that Paysafecash can bring to your business? Learn more here or contact us directly here.

[1] https://ecommercenews.eu/ecommerce-in-europe/ecommerce-in-bulgaria/

[2] Research made for Paysafe Lost in Transaction Report 2020: https://www.paysafe.com/blog/how-covid-19-is-impacting-consumer-payment-preferences/

[3] https://www.statista.com/outlook/243/130/ecommerce/bulgaria#market-age

[4] See footnote 2.

[5] See footnote 2.