There is no doubt that regional payment preferences are a globally identifiable trend that, if anything, is becoming more pronounced as the payment industry evolves. And for both businesses with a physical presence and those that are online only, recognising this trend and developing a checkout strategy that aligns with the payment preferences of target consumers is imperative.

Paysafecash opens the door for its easy and convenient eCash payment to another promising European market. 4.2 out of 7 million Bulgarians who use the Internet on the regular basis[1] will now receive the opportunity to make their online purchases with cash at online merchants who integrate Paysafecash into their payment systems.