Paysafecash expansion: which country comes next?Jul 06, 2020
Paysafecash opens the door for its easy and convenient eCash payment to another promising European market. 4.2 out of 7 million Bulgarians who use the Internet on the regular basis will now receive the opportunity to make their online purchases with cash at online merchants who integrate Paysafecash into their payment systems.
Asked about shopping online, 53% of Bulgarian people say they would buy more on the Internet if it was safer. 56% of them admit they would like to pay with cash if they had this opportunity.2 Bearing in mind that the annual growth of the eCommerce market lays at almost 16%3, the importance of offering a wide range of payment options cannot be ignored.
eCash payment methods are especially preferred: 56% of Bulgarian citizens do not feel comfortable when disclosing their financial details.4 Especially now, in times of crisis, business should be aware of the consumer preferences.
Why? The answer is simple: Integration of eCash into payment systems could be another incentive for those 12% of Bulgarian consumers who made their first online purchase ever because of Covid-19.5 Giving them a wide spectrum of different payment options means not only a potential win of new customers but also financial inclusion of those who, due to not having a bank account or a credit card, could not benefit from the convenience and simplicity of eCommerce.
The local Bulgarian payment provider EasyPay understood the need. After seven years of a successful cooperation with the leading prepaid eCash solution paysafecard, EasyPay has now started a new journey with Paysafecash. At more than 300 points of sales, Bulgarian people can pay in cash for the purchases they have made online: conveniently, quickly, and safely – without sharing any financial data.
 Research made for Paysafe Lost in Transaction Report 2020: https://www.paysafe.com/blog/how-covid-19-is-impacting-consumer-payment-preferences/
 See footnote 2.
 See footnote 2.