Paysafecash is transforming French tobacconists into eCommerce trading CentersMar 21, 2019
The ability to shop online and pay in cash at a tobacconist is attracting new customers and additional sales
The value of eCommerce is growing rapidly and shopping habits are changing at the same pace, yet the needs and expectations for payments remain surprisingly stable. In addition to the variety of new payment methods, cash is retaining its traditionally important role in the financial ecosystem and will continue to be the payment instrument with the highest level of consumer trust, even in the long term. This is why Paysafecash has a huge role to play connecting the world of eCommerce with consumers’ preference for cash. It opens up new perspectives for tobacconists as well.
Cash remains central!
The death of cash has been wildly overstated in the media. You will often read that people will soon only be paying by credit or debit card, particularly in the fast-growing eCommerce sector.
But market data tells a completely different story: In Europe alone, there are around 130 million people who either do not have a bank account at all or have one that does not allow the holder to participate in e-commerce1. In France, 50% of all transactions are still processed with cash.2
That is exactly where Paysafecash comes into play. Introduced to the market in 2018, this Paysafe-powered payment solution gives everyone access to eCommerce by allowing them to make online payments with cash. With its secure and customer-friendly payment process, this innovation is the perfect alternative to cards, and is particularly suitably for the large number of online shoppers who continue to prefer cash payments.
How does the payment using Paysafecash work for the customer?
- At the online checkout, simply select Paysafecash as your payment option and generate a barcode.
- Either download this barcode to a smartphone wallet or print it out.
- Scan the barcode at the nearest payment point (which can be found using the locator map on the website or in the Paysafecash app) and pay the purchase amount in cash.
What does this mean for tobacconists?
With Paysafecash, the tobacconist becomes a trading centre for digital shoppers and profits from this twice. With Paysafecash, customers come to the store to pay for their online purchases. This brings a new group of customers into the tobacconist who would otherwise perhaps never visit the shop. This increase in footfall – triggered by Paysafecash – ultimately means more own sales for the tobacconist thanks to additional impulse purchases. This result has been observed already in other countries where Paysafecash is already offered.
Is Paysafecash relevant for France?
Absolutely! Paysafecash fits perfectly into the current shopping landscape of this huge market:
The turnover of France's eCommerce market is approximately EUR 49.4 billion in 2019, and it is anticipated to rise to EUR 65.18 billion by 20233. 89% of French people make at least one internet purchase per year4, and half of all transactions in France are processed with cash. And – particularly important for online shopping: 57% of consumers indicated that they would pay for online purchases in cash, if the location for the cash payment is close to the location where they have processed the online purchase, i.e. their own home5.
Paysafecash is an innovation with a win-win factor for tobacconists, customers and the entire retail sector.
1 Mastercard, Road to Inclusion Study, Key Learnings Report | 5 December 2016
2 www. Banque-France.fr – The use of cash in France and the Euro area
3 statista.com, E-Commerce France
5 Survey by IFOP France 2018